The blog
Perspectives.
Featured ·
“No Software”, Part Two: what comes after the SaaS bargain?
AI made software cheap to build, but value did not get cheap. Why we are organizing HyperContent around Continuous Value, outcomes over products, and why I would rather be early to what comes after SaaS.
Read it →-
AI should help you reach people, not just publish more.
Most AI sold to newsrooms promises the same content, faster, cheaper, and more of it. Efficiency has a ceiling. Reaching people is the outcome, and it asks for something different.
Read it → -
The Story Is the Standard
HyperContent is demonstrating the Story Object Model at the IBC Accelerator Zone. Why open media standards keep making the market bigger, and why the story object has to travel past transmission to do its full work.
Read it → -
Why Media? Because We Still Show Up.
Why point this technology at media, an industry the outside world keeps describing in the past tense? Part one of the answer: because it still gathers in person to work the hard problems out together.
Read it → -
Automated Liquid Content: the on-ramp, not the rebuild
You should not have to choose between reaching new surfaces now and protecting newsroom craft. Automated Liquid Content is the bridge that lets you do both.
Read it → -
Since Cannes: trust, AI, and a change to our roadmap
At Cannes, one idea kept surfacing: as AI reshapes how content is made and consumed, trust is the currency of media. Here's what it changed for us.
Read it → -
· The series
Just what is a “story”?
Twenty years, a dozen newsrooms, and a lexicon that never agreed with itself.
Read it → -
The problem was never your stories.
Audiences didn't leave premium journalism. They left the shape it's trapped in. The data, and the way out.
Read it → -
Hello, world.
We ran quiet for a while. Here is what we are building, and why premium media's problem was never the stories.
Read it →