In the news
In the news.
Coverage of HyperContent™ from across the media technology press.
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A dozen AI tools, one bus: How IBC's Smart Stories Accelerator project works
IBC reporter Esmee van Loo runs her own show-floor scoop through the Story Object Model and HyperContent, and watches one piece of footage become vertical reels, a newsletter, and an article with video.
Read on IBC → -
The IBC Accelerator helping broadcasters gain reach and trust
Founder and CEO Joe Croney on the Story Object Model, the open standard that lets a story carry its editorial context from newsgathering to the feed, the landing page, and the AI answer, with the editorial voice intact.
Read on TVBEurope → -
Here's why I changed my mind about liquid content
INMA's Jodie Hopperton on adaptation over personalisation, and why seeing style and voice treated as content atoms reshaped how she thinks about structured journalism.
Read on INMA →
Reels
From the feed.
Short video we have been sharing on LinkedIn.
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INMA Media Innovation Week, Madrid
From INMA's Media Innovation Week: the constraint on newsrooms is not ideas or ambition, it is capacity, and outside help earns its place by fitting the way they already work.
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WAN-IFRA Paris AI Forum
Notes from WAN-IFRA's Paris AI Forum on what AI changes for publishers, and why premium journalism becomes more valuable when publishers keep control of how it reaches humans and machines.
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IBC 2026 and the Story Object Model
From IBC in Amsterdam: launching the Story Object Model and sharing HyperContent with the world's leading broadcasters.
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Announcing HyperContent at Cannes Lions
The launch announcement from Cannes Lions: traditional media is in freefall, but the journalism is world-class. It is the shape the stories are trapped in that has to change.